Ge 9 Cell Matrix Of Nestle
Ge nine 9 cell matrix ge nine box matrix is a strategy tool that offers a systematic approach for the multi business enterprises to prioritize their investments among the various business units.
Ge 9 cell matrix of nestle. Ge matrix positions and strategy. After plotting each product line or business unit on the nine cell matrix strategic choices are made depending on their position in the matrix. The ge mckinsey matrix is a nine cell 3 by 3 matrix and it is primary used to perform business portfolio analysis on the strategic business units sbu of a corporation.
The nine cells of the ge matrix represent various degrees of industry attractiveness high medium or low and business strength strong average and weak. It is a framework that evaluates business portfolio and provides further strategic implications. By making careful investments the current market is consolidated.
9 1 10 4 12 0 16 5 19 4 yogurt powder milk sports energy drinks bottled water flavoured milk drinks bouillons fruit snacks nuts milk formula non dairy milk alternatives portioned coffee f b fastest growing categories average 2012 15 source. The matrix arranges the company s sbus in three bands and nine boxes band x successful sbus in which the business is. Instead of the four cells that are created in the bcg matrix the ge mckinsey matrix creates nine cells.
Application of the ge mckinsey matrix. Each sbu is a distinctive and unique unit that falls under the same strategic hat. The ge mckinsey matrix high strength medium strength low strength high attractiveness x cell 1 y cell 2 y cell 3 medium attractiveness y cell 4 y cell 5 y cell 6 low attractiveness y cell 7 y cell 8 z cell 9 business strategy the ge mckinsey matrix 10.
These 9 cells represent the nine alternatives for positioning of any sbu or product service offering. Euromonitor categories above 7 bn value rsp nestlé presence present in 7 out of top 10. Reference bibliography 43 6.
A business portfolio is the collection of all the business units within a corporation and a large corporation has normally many sbus. Ge 9 cell matrix 3 3 is used to perform business port folio analysis as a step in strategic management process matrix identifies the optimum business port folio as one that fit perfectly strengths and help to explore most attractive industry sector or market each matrix is depend upon the industrial attractiveness and the strength low medium high. Three different strategies can be distinguished and adopted using the ge mckinsey matrix.
Case study starbucks 18 5. Strategic management general electric ge nine cell matrix ge mckinsey matrix introduction the ge mckinsey matrix is a nine cell 3 by 3 matrix used to perform business portfolio analysis as a step in the strategic planning process. Growing healthier lifestyle trends and emerging markets have prompted the brand to invest large amounts of investments in order to differentiate the bottled water brands from competitors in mature markets and grow brand awareness in emerging markets.
Based on the strength of the business and its market attractiveness each sbu will have a different position in the matrix. The ge mckinsey matrix is actually divided into nine cells.
